Hotjar Technology Detection Scanner

Hotjar is a widely utilized web analytics and session recording software tool. It is primarily used by digital marketers, user experience researchers, and product teams to gain insights into how users interact with their websites or web applications. Hotjar provides tools such as heatmaps, session recordings, and surveys to track and analyze user behavior. This application software can be integrated into digital assets by developers. Through its use, organizations can optimize user experience and improve conversion rates. Hotjar is a valuable tool for businesses that rely on a comprehensive understanding of customer interactions.

The scanner detects the use of Hotjar technology on digital platforms. It identifies Hotjar's analytics and session recording capabilities, which can inform businesses about digital user behavior. This information is crucial for website optimization and enhancing user engagement. The template is designed to pinpoint Hotjar's web tracking artifacts such as key scripts and settings. This detection can assist in verifying proper implementation of the software on websites. It also ensures that Hotjar services run within expected parameters, safeguarding against misuse or misconfiguration.

The detection process involves sending HTTP requests to web assets and analyzing HTTP response bodies for specific Hotjar-related scripts and settings. It checks for identifiers and version numbers associated with Hotjar, including settings like hjid and scripts from static.hotjar.com. The matcher conditions filter response bodies for the presence of Hotjar setup and execution scripts, using regex patterns for precise identification. It confirms Hotjar's web tracking framework through key keywords and script-signature checks. This ensures a comprehensive scan for Hotjar's application scripts, safeguarding websites against any potential misconfigurations.

If Hotjar is misconfigured or maliciously altered, users' privacy may be at risk. Incorrect implementation could result in inconsistent data tracking or exposure of sensitive data. Unauthorized script inclusion might lead to unauthorized data collection about web visitors. This could contravene privacy laws or user agreements, risking reputational damage. Moreover, mismanagement of collected data might degrade website performance or cause outages due to server overloads. These mishaps underline the need for careful monitoring of web analytic tools.

REFERENCES

• https://www.hotjar.com/